The Mercer

The Mercer

The Mercer

The Mercer

Residential

The Mercer

Project Details

Address:

53 Mercer Street, Geelong

Client:

BCC Group

Challenges:

One of the first major high density residential projects for Geelong, this project requires strong Development Management leadership to ensure the marketing and design aspects are suited to the target market. Specifically, efficiency of layout and floorplate configuration was of prime importance to ensure this met the market.

Visit project website

Solutions:

PPM has spent an extensive amount of time working with the client and project team to ensure the ideal product was designed and delivered. PPM also ensured repetition in design and layout was maximised to create greater efficiencies and cost savings to the client.

Results:

The project has been launched to a strong market response and is on target to meet pre-sales targets.